General Motors unveils a new Corporate Logo
The new GM official corporate logo is probably not a big deal in the overall scheme of things, but I really don't like it. It is a softening approach to their identity. GM says it symbolizes their global commitment to electric cars and is supposed to look like an electric plug. To me, it looks like the change from a strong Upper case GM block to the soft curve, lower case gm, symbolizes the general lower level of importance gm has in the world market. Similar to what they did with the Oldsmobile logo, taking away the rocket and making it a swirling swoosh like a Toyota. Anyone remember "New Coke"? What do you think of it?
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