In one of the small towns close to me, there is a Buick/Cadillac/GMC dealer right next door to a Chevy dealer. Trucks look like the big seller at both places. If they combined the truck brands, how do you pick which dealer to screw?
The GMC dealer used to carry Pontiacs and had a yearly Pontiac car show. I got to know the sales manager and that started a trend of buying GMC trucks from him. I feel zero technical difference between a Chevy and a GMC truck but I'll keep buying from the same guy. If they took GMC trucks away from him, I'd have zero brand loyalty.
Eric
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