Possibly as Jim has stepped down, the current folks operating the service are testing the waters to see at what point the number of inquiry's really drop off. Some people would pay thousands to have a PHS for a very valuable Pontiac. Most of us feel the $100.00 or so they currently charge is just about the go, no go point for the E-mail. Probably a smart business move to find that breaking point and then back off $5.00. Honestly, they can charge as much as they want . Where else are you going to get the info?
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