For 10 years, I could always find a reason (distant family/friends, church, hobbies) to justify "being on Facebook", meanwhile in the back of my mind was the true concept: "if the service is free, you're not the customer, you're the product". One day it just shifted to forefront, and being a piece of Mark Zuckerberg's inventory was no longer something I was willing to tolerate.
Getting on the book and remaining for 10 years are among my biggest regrets.
YMMV...
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