It's all about marketing. Like Hank said about the .9 cent/gallon. Back when I was pumping gas, I asked the boss why not just $0.36 instead of $0.359 (yes I'm that old)? He said they'll drive on by to save that 10 or 15 cents.
With higher priced items, that $500 may show room for negotiation.
The one that irks me is free shipping on $100.00. No matter what you want in any configuration, it comes out to $99.50!
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