I was thinking that, if anything, GM could just produce a little car called a GTO. You wouldn't need the whole Pontiac thing, and they could sell it at any dealership. But with the demise of these cars like the Mustang and the Camaro, the market is shifting to a completely different product solution.
But there's a ton of value in such a well known moniker. People who don't even know anything about cars recognize the brand. I'm sure that they're always exploring their options, knowing that they own it.
|