[Steve C.]

Catering to the Chinese Market

"Buick has excelled at catering to the unique tastes of Chinese buyers and understanding that these are often much different than tastes in America. For example, high-powered executives in China love minivans. They perceive these long, comfy rides to be analogous to limousines. In response to this attraction, Buick has released upscale minivans with classy interiors roomy enough to transport the full entourage of powerful characters."

"They’ve also found success in marketing to the younger generation. In fact, the average Chinese Buick-buyer is younger than 35. The automaker does this through high-tech, futuristic ads that depict wealthy urbanites riding around in Buick models."

Source: https://www.carlblackoforlando.com/b...na-love-buick/


The Shanghai General Motors plant is the biggest of them all, with 1,700 employees and plans to build 100,000 Buick sedans a year.
The auto maker's $750 million investment in the factory represents the single biggest American investment in China.

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