[Formulajones]

Raised white letters have been around on factory production cars since the late 60's. Mustangs had them, Chevrolets had them. Primarily Goodyear wide treads. Firestone was also a big producer of them back then. They made the Sport Car 200's for the 1st gen Z's 67-8-9, and everyone that calls themselves a car guy is aware of the Wide Ovals.

All that stuff is now reproduced by Coker and Kelsey and hugely popular among the car culture. It's big business and not going away anytime.