Quote:
Originally Posted by Baron Von Zeppelin
This is just to help folks understand - who might not be aware.
Usually this is on the Invoice in 2 lines
OPT LOC_________ADV. ASSN. COL
It all goes together
Optional Local Advertising Association Collections
Really has nothing to do with the car itself.
When dealers elected to be a part of an advertising pool in their area with other PMD dealers - they were charged a set amount per vehicle sold.
Some areas were $5 per car , some $10 , some $15 - just depended on the area and amount/cost of advertising.
Whether it was a no-option Tempest, or loaded Bonne Vert, same fee per car.
Not all dealers were on these programs.
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That is the full and correct explanation for OPT LOC ADV ASSN COL
Its all about an advertising pool - being identified on TV , newspapers , magazines
I can't view pics on eBay - can you post that Invoice ?
To hit on what you're driving at a little , Dealers had to PAY for any car invoiced to them. Back in these days - PMD didn't build hard loads and require them to buy one for display. Dealers selected their own builds / inventory - or ordered pre-builds from Zone Stock Inventory. Zone Inventory cars were usually lower to moderate option content.
What you are thinking of perhaps - are PMD Brass hat cars, and PMD Display/Marketing/Advertising cars.
There is a different method all together to identify these on their Invoices and Build Sheets.
Those particular cars - when sold to/through a dealer - would be exempt from the Advertising Collections - due to them being "lightly used" cars.
Your guesswork is understandable, but incorrect.
Don't let that deter you from keeping this thread alive with more neat finds.
You weed out some pretty desirable and interesting cars / projects.
